# Facebook Pixel

This is an option for you to add **Facebook / Meta Pixel**, helping you better understand the effectiveness of advertising activities you deploy and actions people take on your website.

{% hint style="info" %}
From your **WP Dashboard,** Go to <mark style="color:green;">**Rising Bamboo**</mark> → <mark style="color:green;">**Settings**</mark> → <mark style="color:green;">**Facebook**</mark>
{% endhint %}

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